Privacy Policy

This privacy policy describes how Praha Tour s.r.o. collects, uses and protects the personal data of visitors to its website.

1. Personal Data Controller

The data controller of your personal data is the company:

Company name: Praha Tour s.r.o.
ID: 25097911
Registered office: Na Sypčině 646/2, 147 00 Prague 4, Czech Republic
Contact email: info@prahatour.cz

2. The Types of Information We Collect

We collect the following types of information:

Information you provide to us: When you fill out the contact form, you provide us with personal information such as your name, address, email address, telephone number, the name of the organization you work for, and the content of your message.
Information Collected Automatically: We automatically collect technical information when you visit our site. We collect the Internet Protocol (IP) address used to connect your computer to the Internet, information about your computer and your connection. We may use software tools to measure and collect session information, including page response times, length of visits, information about your interaction with the site, and methods used to leave the site.

3. Purpose and Legal Basis for Personal Data Processing

We collect your personal and non-personal data for the following purposes and on the basis of these legal titles:

Responding to your inquiries and requests (Contact Form): We process the data you submit to us via the contact form to handle your inquiry or request. The legal basis here is the performance of measures taken prior to entering into a contract at your request (pursuant to Article 6(1)(b) of the GDPR) and our legitimate interest in effective communication with customers (pursuant to Article 6(1)(f) of the GDPR).
Website operation and security: We collect technical data, such as IP addresses, to ensure the functionality, security, and stability of our website. The legal basis is our legitimate interest in providing and operating our services (pursuant to Article 6(1)(f) of the GDPR).
Traffic analysis and service improvement (Google Analytics): Based on your consent, we use analytical tools to create aggregated statistical data on website traffic. This data helps us understand how visitors use the site and improve our services. The legal basis is your consent (pursuant to Article 6(1)(a) of the GDPR).
Compliance with legal obligations: We may also process your data to comply with applicable laws and regulations (pursuant to Article 6(1)(c) of the GDPR).

4. Data Retention Period

Personal data from the contact form is retained for the time required to resolve your inquiry and for any follow-up communication. We will store this data for a maximum of 3 years from our last interaction, unless a longer retention period is required by applicable law (e.g., for accounting purposes).

5. Personal Data Recipients and Processors

Our website is hosted on the Wix.com platform. Wix.com provides the online platform for our services and, in doing so, acts as a Data Processor for your information. Your data may be stored via Wix.com's data storage, databases, and general applications on their secure servers.

Additionally, we use third-party services which may have access to your data:

Google LLC (for Google Analytics): This service helps us analyze our website traffic.

The use of these services may involve transferring personal data to countries outside of the European Union (e.g., the USA). Any such transfer is conducted in compliance with EU law, typically through Standard Contractual Clauses that ensure an adequate level of data protection.

6. Use of Cookies and Tracking Technologies

We use cookies for important reasons, such as:

To provide a great experience for our site visitors.
To monitor and analyze the performance, operation, and effectiveness of our platform.
To ensure our platform is secure.

As stated above, analytical and statistical cookies (e.g., from Google Analytics) are used only on the basis of your active consent, which you can withdraw at any time.

7. Your Data Protection Rights

In accordance with the GDPR, you have the following rights:

Right of Access: You have the right to obtain confirmation as to whether we process your personal data, and to access that data.
Right to Rectification: You have the right to the rectification of inaccurate personal data concerning you.
Right to Erasure ("right to be forgotten"): In certain cases, you have the right to request that we erase your personal data without undue delay.
Right to Restriction of Processing: In certain circumstances, you have the right to request that we restrict the processing of your personal data.
Right to Data Portability: You have the right to receive the personal data you have provided to us in a structured, commonly used, and machine-readable format.
Right to Object: Where we process your data based on a legitimate interest, you have the right to object to this processing.
Right to Withdraw Consent: If processing is based on your consent (e.g., for Google Analytics), you have the right to withdraw that consent at any time.
If you wish to exercise any of these rights, please contact us via email at: info@prahatour.cz.

8. Right to File a Complaint with a Supervisory Authority

If you believe that our processing of your personal data violates data protection laws, you have the right to lodge a complaint with a supervisory authority. In the Czech Republic, the competent authority is:

The Office for Personal Data Protection

(Úřad pro ochranu osobních údajů - ÚOOÚ)

Pplk. Sochora 27

170 00 Prague 7

Website: www.uoou.cz

9. Updates to this Privacy Policy

We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website.